Why is the first fold of your website the most IMPORTANT?
You have no choice:
If you want to be successful online, you need to develop a web site that serves the needs of your visitors in a manner that is both user-friendly and easily understood.
This sounds easy enough, right?
When designing your web site, it can be tempting to jump right in and get distracted
Choosing nice colors and a fancy logo. But before you even consider how your design will look, there's a much more basic design step you need to take. You must plan your Navigation and content. Web sites not only have to look good, they have to work! After all,
What good are impressing people with the dazzle if they end up leaving without buying How important is it? Well, according to market research from Gartner Group, more than 50% of Web sales are lost because visitors can't find what they're looking for! Imagine spending all the time, effort, and money attracting visitors to your site, only to lose them because they can't find their way around!
Just like in spy movies where the hero has 10 suspense-filled seconds to dispose of his latest assignment before it self-destructs, you have an equally short 10 seconds to grab your visitors' attention before your chances of making a sale self-destruct... and your first-time visitors leave your site forever.
You have to make those critical 10 seconds count by ensuring that the first fold of your web site (that's the first screen of your web site visible without scrolling) snags the attention of your visitors with a compelling benefit that persuades them to stay just a few minutes longer to find out what you offer.
This probably sounds simple enough; however, most web site owners make fatal mistakes within their first fold that drive visitors away and limit the sales potential of their sites. In the process of trying to "tell it all" ... "sell it all" ... or "dazzle 'em all," they just end up "Confusing 'em all." Or they assume that their web site will sell the offer itself, and don't provide enough information.
Think about all of those times you've arrived at web sites that:
· Overwhelm you with graphics.
· Point you in 14 different directions with links here, there, and everywhere.
· Annoy you with flashy banners
· Slow you down with a long, pointless Flash presentation
· Spend the entire first page talking about "Mission Statements"
· And just plain drive you away with a lack of relevant information
…We've all been to (and left) these sites. So what can you do to ensure that your site isn't one of them?
Excerpt taken from IMC
www.marketingtips.com
If you want to be successful online, you need to develop a web site that serves the needs of your visitors in a manner that is both user-friendly and easily understood.
This sounds easy enough, right?
When designing your web site, it can be tempting to jump right in and get distracted
Choosing nice colors and a fancy logo. But before you even consider how your design will look, there's a much more basic design step you need to take. You must plan your Navigation and content. Web sites not only have to look good, they have to work! After all,
What good are impressing people with the dazzle if they end up leaving without buying How important is it? Well, according to market research from Gartner Group, more than 50% of Web sales are lost because visitors can't find what they're looking for! Imagine spending all the time, effort, and money attracting visitors to your site, only to lose them because they can't find their way around!
Just like in spy movies where the hero has 10 suspense-filled seconds to dispose of his latest assignment before it self-destructs, you have an equally short 10 seconds to grab your visitors' attention before your chances of making a sale self-destruct... and your first-time visitors leave your site forever.
You have to make those critical 10 seconds count by ensuring that the first fold of your web site (that's the first screen of your web site visible without scrolling) snags the attention of your visitors with a compelling benefit that persuades them to stay just a few minutes longer to find out what you offer.
This probably sounds simple enough; however, most web site owners make fatal mistakes within their first fold that drive visitors away and limit the sales potential of their sites. In the process of trying to "tell it all" ... "sell it all" ... or "dazzle 'em all," they just end up "Confusing 'em all." Or they assume that their web site will sell the offer itself, and don't provide enough information.
Think about all of those times you've arrived at web sites that:
· Overwhelm you with graphics.
· Point you in 14 different directions with links here, there, and everywhere.
· Annoy you with flashy banners
· Slow you down with a long, pointless Flash presentation
· Spend the entire first page talking about "Mission Statements"
· And just plain drive you away with a lack of relevant information
…We've all been to (and left) these sites. So what can you do to ensure that your site isn't one of them?
Excerpt taken from IMC
www.marketingtips.com
posted by Habitguy at 11:52 AM
1 Comments:
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