Feature seasonal specials in the first fold of your homepage

There is never a better time of year for special offers than around the holidays. Not only are people surfing around actively looking for products to buy, they are also very receptive to discounts and specials. After all, everyone knows it's tough to find good deals at this time of year!

It's important that your special be featured on the first fold of your homepage. (The first fold is the first screen of your homepage that is visible without scrolling.) Remember, you want to make it EASY for your visitors to find and buy your products. The best way to do this is by making sure that every single visitor to your site sees your featured specials.

And be sure to chose a product for your seasonal special that is a proven best-seller. Now is NOT the time to be trying to unload products that you haven't been able to sell during the past 10 months. Feature products that have been generating solid profits for you all year long.

What Ideas do you have for promoting your products or services during the holidays?