Things You MUST Know selling online!
Three Things You MUST Know if You're
Selling Products or Services Online : Keep Your Google Listings from Dropping out of Sight!
If you rely on search engines to drive traffic to your site -- and especially if you're using search engine optimization strategies such as link popularity -- then you've probably already heard about the changes to Google that have been nicknamed "The Florida Dance."
Back when Google used to update their servers with new web pages once a month, the monthly changes came to be called "Google Dances" because site rankings "danced" up and down the search results pages. Now that Google makes updates on an ongoing basis, the big "dances" only happen when Google makes major changes to the way they evaluate pages. And the latest one has damaged the rankings of so many web sites that it's been nicknamed "Florida" after the destructive Florida hurricanes!
So if you haven't checked your Google listing recently, you might want to do it now... because even if you've been ranked well with your Google keywords, your site might have dropped by hundreds of positions -- literally overnight!
One marketer we know told us that her thriving online business had seen a tenfold increase in sales in 2003... until the changes in Google dropped her web site listing from a #9 position to somewhere below #999! Now she's doing very little business, and she's desperately looking for a way to bring her listing back up.
Here's why these changes are occurring: Like all search engines, Google uses a variety of programs called filters and algorithms to rank web pages in its search results. The company is constantly changing and updating its programs to ensure that listings are "relevant," meaning that they are actually related to the keywords people are searching for.
Now, if search engines don't make these changes regularly, "search engine spammers" can actually trick search engines into making unrelated sites appear in the top listings. (Imagine searching for "affordable gift ideas" and finding that all the top listings link to gambling and adult web sites!) But the newest changes to Google have done more than penalize "search engine spammers." A lot of online business owners who have been using ethical, commonly accepted techniques to improve their search engine rankings are finding that their Google listings have dropped right out of sight.
The new changes have caused headaches for a huge number of online business owners by penalizing "over-optimized" web pages -- meaning that if you've spent time and money trying to push your page to the top of the listings, you might actually be punished for your hard work with a diminished ranking.
If your site listing has dropped in Google, you're probably scrambling to figure out how you can fix the problem -- after all, a lower listing practically guarantees that you're losing money!
So what should you do?
Selling Products or Services Online : Keep Your Google Listings from Dropping out of Sight!
If you rely on search engines to drive traffic to your site -- and especially if you're using search engine optimization strategies such as link popularity -- then you've probably already heard about the changes to Google that have been nicknamed "The Florida Dance."
Back when Google used to update their servers with new web pages once a month, the monthly changes came to be called "Google Dances" because site rankings "danced" up and down the search results pages. Now that Google makes updates on an ongoing basis, the big "dances" only happen when Google makes major changes to the way they evaluate pages. And the latest one has damaged the rankings of so many web sites that it's been nicknamed "Florida" after the destructive Florida hurricanes!
So if you haven't checked your Google listing recently, you might want to do it now... because even if you've been ranked well with your Google keywords, your site might have dropped by hundreds of positions -- literally overnight!
One marketer we know told us that her thriving online business had seen a tenfold increase in sales in 2003... until the changes in Google dropped her web site listing from a #9 position to somewhere below #999! Now she's doing very little business, and she's desperately looking for a way to bring her listing back up.
Here's why these changes are occurring: Like all search engines, Google uses a variety of programs called filters and algorithms to rank web pages in its search results. The company is constantly changing and updating its programs to ensure that listings are "relevant," meaning that they are actually related to the keywords people are searching for.
Now, if search engines don't make these changes regularly, "search engine spammers" can actually trick search engines into making unrelated sites appear in the top listings. (Imagine searching for "affordable gift ideas" and finding that all the top listings link to gambling and adult web sites!) But the newest changes to Google have done more than penalize "search engine spammers." A lot of online business owners who have been using ethical, commonly accepted techniques to improve their search engine rankings are finding that their Google listings have dropped right out of sight.
The new changes have caused headaches for a huge number of online business owners by penalizing "over-optimized" web pages -- meaning that if you've spent time and money trying to push your page to the top of the listings, you might actually be punished for your hard work with a diminished ranking.
If your site listing has dropped in Google, you're probably scrambling to figure out how you can fix the problem -- after all, a lower listing practically guarantees that you're losing money!
So what should you do?
posted by Habitguy at 1:43 AM
1 Comments:
pay for performance search engines Be patient. It can take up to a month to two months for your
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