Thursday, October 06, 2005

Remember- Headlines are the most important part of any ad!

The headline in any piece of advertising is the most important, many times under developed part of any ad. Your headline must convey to your customers the benefits, desire and urgency to purchase your product or service.

In fact, If you do not have a good headline then you will loose customers. Most website owners have 10 seconds to convince their perspective customers to read the rest of their webpage. So make sure your headlines are compelling, Grab the attention of your visitors.

You want your customer to get very excited by what you are telling them in 2 -4 lines. Basically enticing them! Making them want your product or service.

For example: What not to do!

"We have a great course for marketing"

If you came to a site which had a headline like this one what would you do? CLICK OUT!!!!!


Example 2 What to do!

Learn the trade secrets insiders won't tell you about designing you website for success! Proven plan guaranteed to generate 1000's of dollars with your website!


Little more compelling "Huh"?

I think so.

So, remember make your headlines stand out. Make them compelling. Explain the benefits. Not the feature!!!!


S. Francis



P.S.
Remember to have fun with your marketing. It shouldn't be work!!

Visit OnlineMarketingSkills.com

4 Comments:

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10:48 PM  
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10:48 PM  
Anonymous Anonymous said...

This post has been removed by a blog administrator.

7:37 PM  
Anonymous Anonymous said...

Your correct, Headlines are the first thing people see in either you ad or website. Great tips. I've bookmarked your site!

7:38 PM  

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